Katie Young

About Katie Young

Experienced financial services content marketing professional with a proven track record in developing and executing strategic multi-channel marketing content for 30 financial advisory firms. Specialized in multimedia content development, including website copy, blog content, email campaigns, and social media assets. Skilled in managing and coaching writing teams, scaling content production, and ensuring brand alignment for boutique clients. Adept at collaborating cross-functionally to create process efficiencies, while consistently delivering high-quality content that meets B2B and B2C client needs and drives results.

Experience

1. Director of Content Development

   Illuminated Advisors

   Aug 2023 — Present

   Spearhead multimedia content development and production for 30 financial advisory firms, including content plans, website copy, whitepapers, SEO-optimized original and white-labeled blog content, meta data, tailored email nurture sequences & conversion campaigns, social media assets, and podcast scripts Thrive in a fast-paced, deadline-driven environment, consistently delivering high-quality results while managing multiple projects simultaneously Communicate strategic direction and content assignments to staff writers and freelance writers to ensure on-brand multimedia products for boutique financial advisory clients and white-labeled products Proofread and edit all blog article content and associated email and social collateral for quality control; finalize – words per week Engage cross-functionally to develop and implement procedures and best practices to create efficiencies and better serve clients Collaborate directly with financial advisory clients to assess and understand their digital content needs, ensuring alignment with their brand strategy to deliver tailored marketing solutions

Education

• University of Mount Union

  Bachelor of Arts (BA), Political Science, Legal Studies

  2000 — 2004

Skills

• Fundraising
• Nonprofit Organizations
• Social Media
• Social Networking
• Microsoft Office
• Newsletters
• Grants
• Political Campaigns
• Public Policy
• Conflict Resolution
• Strategic Communications
• Event Planning
• Email Marketing
• Politics
• Staff Development
• Volunteer Management
• Training
• Policy
• Annual Giving
• Non-Profits
• International Relations
• Event Management
• Public Relations
• Media Relations
• Editing
• Press Releases
• Writing
• Proposal Writing
• Strategic Planning
• Alumni Relations
• Program Evaluation
• Policy Analysis
• Research
• Leadership Development
• Public Speaking
• Program Development
• Management
• Higher Education
• Facebook
• Government