Katie Jerauld
- Role
- Xbox 1pp Games Brand Partnerships Lead at Microsoft
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Katie Jerauld
TLDR: My job is about “what’s right for the game?” Almost 20 years in gaming and…
Experience
Xbox 1pp Games Brand Partnerships Lead
Nov 2023 — Present
Formerly Sr. PMM on Halo Marketing team and Halo + Starfield Partnerships Lead. Taking expertise gained and bringing to the wider Xbox Global Marketing team - transitioning into new role through Jan while supporting current Halo and Starfield programs. Primary point of contact for brand partnerships on the Xbox 1pp Games marketing side, partnering with Xbox Partnership Team. Onboard, educate and advise marketing & studio teams on partnerships processes. Help games teams to set up for success, and navigate/execute partnerships programs established by the Xbox Partnership Team. Develop and evolve Games Marketing Partnerships Playbook, including how to integrate and support marketing and studios’ strategies with the Xbox Partnership Team\'s current processes. Work closely with consumer products & licensing teams on partnerships and evolving best practices. Excludes Forza and Minecraft teams as they have their own partnerships leads.
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