Katie Hollenbaugh

About Katie Hollenbaugh

I lead demand generation and growth programs for B2B SaaS companies, owning both strategy and hands-on execution across channels to drive pipeline and revenue.I spend a significant amount of time in the weeds; building campaigns, emails, landing pages, reports, and operational systems, while also setting direction and prioritizing what matters most. In lean environments, I’ve taken on broad ownership across programs including events, webinars, partnerships, and lifecycle initiatives, often coordinating dozens of projects in parallel.I work closely with Sales, RevOps, and external partners to ensure growth programs are thoughtful, well-run, and scalable. I’m comfortable navigating the details while keeping a clear view of the bigger picture.I’m a deeply curious marketer who asks a lot of questions, looks closely at how and why things work, and cares about building programs that make sense, hold up under scrutiny, and deliver real results.

Experience

1. Senior Growth Marketing Manager

   Suralink

   Jan 2024 — Present · Salt Lake City, UT, US

   Lead demand generation strategy and execution, owning programs end-to-end from planning through delivery and performance review- Manage and mentor direct reports, providing direction, prioritization, and feedback while balancing hands-on execution in a lean team environment- Own marketing budget and resource allocation across channels, including events, webinars, partnerships, and campaign initiatives- Plan, execute, and coordinate 45+ events annually, including field events, partner events, and executive dinners; managing timelines, vendors, logistics, promotion, and follow-up- Built and scaled a webinar program from 0 to 30+ webinars per year, owning topic strategy, speaker coordination, promotion, facilitation, and post-event performance tracking- Manage and grow relationships with 15+ strategic partners, collaborating on co-hosted webinars, events, campaigns, and joint go-to-market initiatives- Track and report on lead volume, quality, and progression through the funnel, partnering with Sales and RevOps to ensure clear follow-up processes and pipeline visibility- Manage external agencies across paid media, SEO, and other growth channels - setting strategy, reviewing performance, and ensuring efforts align with broader demand generation goals- Own Hubspot marketing operations at a strategic and execution level, including campaign setup, email and landing page creation, lead tracking, and coordination with RevOps on workflows, scoring, and reporting- Regularly report performance, insights, and recommendations to senior leadership, translating results into actionable next steps- Execute hands-on across core marketing operations, including emails, landing pages, calendars, project boards, spreadsheets, and campaign documentation

Education

• Brigham Young University

  Bachelor of Arts - BA, Communication Studies, Minor Nonprofit Management

  2017 — 2019