Katie Hilton

About Katie Hilton

A dynamic business development professional with 20+ years of digital experience and an award-winning track record in new customer acquisition, high-value net new business growth, and client retention success. A perpetual student and forward-thinker, skilled in blending new client perspectives with a keen understanding of the C-suite’s benchmarks for marketing success, championing the importance of aligning marketing with business objectives and revenue teams to drive business results and campaign ROI.

Experience

1. Senior Director, B2b Growth

   Wpromote

   Jul 2025 — Present

   I help B2B brands transform marketing from a cost center into a predictable growth engine by aligning strategy, media, data, and technology around one shared goal: revenue. That means connecting Marketing, Sales, and RevOps to create clarity across the funnel, redefining measurement around influence and impact, and building systems that prove marketing’s value in the same language the C-suite speaks—pipeline, velocity, and deal size. Our mission is simple: to build modern marketing frameworks with board-ready KPIs and reporting that tie every effort to measurable business outcomes and revenue contribution—from first touch to final close.

Education

• Southern Illinois University, Carbondale

  Bachelor of Science, Integrated Marketing Communications (Specialization: Advertising)

• Southern Illinois University, Carbondale

  Bachelor of Arts, Pre-Professional English