Katie Henderson-Grady
Head of Data and Analytics, Americas @Reckitt
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WORK HISTORY
Head of Data and Analytics, Americas @Reckitt
Parsippany, NJ, US
Drive forward looking media, price, and promotion strategy and execution for all American (North America, LATAM) businesses. Delivered 13 MMX projects across Americas businesses, Produced GBP 9.3 in incremental GM in 2022 through optimization of media plans, with GBP 13M on track to deliver for 2023. Led 6 direct report contractors and 5 dotted-line contractors. Currently hiring for two additional FTEs, to begin Q2 2-23. Managed budget of GBP 1mm, with an ROI of 13 expected in 2023.
EDUCATION
University of Arkansas
MBA, Logistics, Quantitative Analysis and Modeling, Innovation
ABOUT KATIE HENDERSON-GRADY
For every company, reaching the right audience is critical to growth. How do you define…
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