Katie Gresl

About Katie Gresl

As a Senior Director at Goodway Group, I focus on driving strategic growth across my client portfolio by partnering with key decision-makers to deliver data-driven, performance-focused marketing solutions that create measurable impact.In my role, I lead and mentor a talented team dedicated to building strong client partnerships, uncovering new opportunities, and delivering exceptional results for a roster of industry-leading brands & agencies. Outside of work, I love to travel, enjoy a great glass of wine with my husband, and spend time outdoors with our two dogs.

Experience

1. Senior Director, Client Experience

   Goodway Group

   Feb 2022 — Present · Dallas, TX, US

   Trusted Advisor to our clients, providing financial stewardship, expert advice, business growth, insights and ideas as well as developing a relationship of trust and respect. Currently leading team of over 10 people managing 10+ client relationships - Oversee and influence marketing and advertising strategy for large clients or large book of business ($15MM+), working with them and internal team to \"story tell\" with data to deliver digital recommendations across multiple channels, including programmatic media, social, analytics and search, ensuring all services tie together to deliver against key business objectives and goals - Maintain working knowledge of client’s business with a thorough understanding of client\'s products/services, strategy/vision, needs and challenges so that marketing/advertising problems and opportunities may be anticipated as well as a working knowledge of their competitive set - Organically grow revenue in my book of business. Identify growth opportunities integrating Goodway’s products and services as well as value-add ideas in support of clients\' business. Collaborate with entire client success team to present strategically-sound recommendations to clients. Deep knowledge and proven success pitching to big brands alongside agency counterparts - Develop SOW, SLAs and/or MSA contracts outlining client deliverables, coordinating with appropriate departments to identify resource allocations and proposed costs while meeting company profitability goals - Possess strong analytical and problem-solving abilities (creative analytics) while providing strategic direction to clients and keep them apprised of industry trends to understand market demand and competitive trends - Manage a team of direct reports ranging from Account Managers and Associate Directors growing their development and learning

Education

• University of Wisconsin-Milwaukee

  Bachelor of Business Administration (BBA)