Katie Grealis

About Katie Grealis

Data-driven marketing professional with extensive experience in brand marketing, communications, and digital strategy. Proven ability to craft compelling brand narratives, execute high-impact marketing campaigns, and lead cross-functional teams to drive business growth. Adept at developing and implementing go-to-market strategies, overseeing media implementation, and optimizing digital outreach to enhance brand visibility and engagement.Skilled in audience research, content strategy, and multi-channel marketing, with a track record of increasing brand awareness, driving customer acquisition, and fostering strategic partnerships. Recognized for cross-functional leadership, vendor management, and award-winning campaign execution. Passionate about leveraging data-driven insights and creative storytelling to build meaningful brand connections and deliver measurable business impact.

Experience

1. Product Manager - Marketplace

   MilliporeSigma

   Dec 2021 — Present

   Drive cross-functional alignment and implementation of GTM plan while managing budget for digital marketing tactics and tracking success KPIs. Asses key markets, technology trends, and competitors in Marketplace landscape to enhance strategy-Oversee Marketplace operations including store creation, data review & acceptance, order management, and troubleshooting data syncing issues with marketplace platform and the website. Share data-driven digital merchandising recommendations to increase seller findability on site-Manage sellers to Marketplace including training workshops, correspondence during data import and post-launch call for all sellers. Cultivate ongoing relationships with sellers to ensure sellers are compliant with Marketplace SLA\'s and they have up-to-date resources needed to do so.

Education

• Saint Louis University

  Bachelor of Arts, Communication