Katie Grasso Pacheco
Assistant Vice President, Internal Communications @Crum & Forster
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WORK HISTORY
Assistant Vice President, Internal Communications @Crum & Forster
Responsible for increasing employee awareness, understanding and engagement around corporate and division initiatives and in positioning Crum & Forster (C&F) ― a 200-year-old leading national property & casualty insurance company with $5.7 billion in written premium, and more than employees in locations throughout the U.S ― as an employer of choice.• Provide strategic internal communications counsel and execution support to C&F’s Corporate Functions and Business Divisions.• Develop and execute communication and engagement strategies that align with Corporate Function and/or Division goals and objectives, ensuring consistent and effective messaging to employees, maintaining relevant KPIs and metrics on activities.• Manage writing and/or editing for the Corporate Functions, most notably Corporate HR Award submissions, e.g, Great Place to Work, C&F’s annual Social Impact Report, business division award submissions, etc, as requested.• Create and manage Corporate Functions communications calendar/tracker so that all corporate employee messaging is scheduled appropriately.• Partner with Social and Website Leads to ensure alignment of C&F’s cultural messaging on social media and web channels.• Collaborate with Public Relations Lead to proactively identify speaking engagements, employer awards and recognition opportunities to amplify C&F’s employer brand recognition and expertise.• Develop, manage and share Corporate Communication and Marketing Standards,(templates, AP Style Sheet) Guidelines and Best Practices.
EDUCATION
Bergenfield High School
HS Diploma, Writing, General
Fairfield University
Bachelor's, English
ABOUT KATIE GRASSO PACHECO
inquire for password.Seasoned strategic communications professional with a passion for delivering concise, accurate and digestible messages with measurable success. Diverse and extensive experience has enabled me to customize messaging using the most efficient medium, in the most relatable voice, to the right audience. Strategic communications consulting: planning and execution Content Creation for Communications Publications (i.e. – flyers, newsletters, memos, targeted letters, presentations, phone scripts, email blasts) Executive Speech Writing and Talking Points Reporting/Journalism Feature Writing Video Production/Messaging Ad Copy/Journal Ad Copy Podcast and Webcast Production Public Relations Writing (press releases, white papers, one-sheets, media advisories) Technical Writing Project Management Event Planning and Coordination Relationship Management Editorial Background: Bachelor of Arts in English
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