Katie Genovese
Director, Launch Strategy @Emerald
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WORK HISTORY
Director, Launch Strategy @Emerald
The Emerald Xcelerator team brings event and media brands to life, and people together year-round through digital and in-person experiences. My current portfolio includes the sports, Web3, HR, mental health, food & beverage, surface & textile, and psychedelics industries. Guide Emerald Xcelerator marketing team and third-party vendors in the multichannel strategy and execution of event and media brand launches • Craft multichannel marketing strategy to secure attendees, exhibitors, sponsors, and subscribers for in-person and virtual events, digital communities, and media properties • Leverage data (KPI progress; customer behavior, feedback, and demographics; marketing channel analytics; campaign and financial performance; and industry insights) to inform key audience acquisition segments, channels, timelines, and tactics; pricing, content, and communication strategy; customer experiences; tech, vendor, and partner selection; revenue and ROI/ROAS optimization; and resource allocation • Lead marketing efforts for Emerald Xcelerator’s first major B2C partnership and event series, NBA Con • Develop, manage, and optimize marketing budgets across brand portfolio • Collaborate across departments, including research, creative, digital, content, operations, sales, and registration to provide the best possible customer experience
EDUCATION
Carnegie Mellon University
BA, Professional Writing
Boston Conservatory at Berklee
Musical Theater
Chatham University
Master's Degree, Professional, Technical, Business, and Scientific Writing
ABOUT KATIE GENOVESE
Hi there—I’m Katie. I’m a strategic marketer, brand builder, and event storyteller…
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