Katie Freeburn

Digital Product Manager @Brunswick Corporation

Develop the strategy for all digital ownership experiences across Brunswick, aiming to build advocacy, support retention, curate first party data, and provide personalized touchpoints throughout the consumer lifecycle - Develop the strategy, roadmap and execution plan for new boat ecommerce capabilities across the enterprise - Work across the corporation to develop customer experience synergies between platforms and products - Manage and prioritize a backlog against both consumer and business requirements, utilizing agile methodology - Key Accomplishments: Led the strategy, design and platform builds for the Boston Whaler Owners Club, Sea Ray Owners Club, Enterprise Community Forum tool (used by Boston Whaler, Sea Ray, Ripl and Mercury Racing), and the Veerboats.com ecommerce platform - Previously served as Digital Product Owner