Katie Ford

Vice President Strategic Accounts - Multifamily @Shaw Industries

Nashville, TN, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2022 — Present

Vice President Strategic Accounts - Multifamily @Shaw Industries

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Nashville, TN, US

As a seasoned professional with a strong track record in flooring sales, I am currently serving as the Vice President of Strategic Accounts Multifamily for Shaw Contract and Patcraft.In this role, I provide strategic leadership for sales within the Multifamily segment for the Eastern half of the United States. My responsibilities include cultivating key relationships with stakeholders such as A&D, End Use, and Flooring Contractor customers, while collaboratively working with Shaw Industries\' commercial and residential divisions. With over 17 years of experience in the flooring industry, I excel in executing action plans, building customer satisfaction, fostering innovation, and establishing trusting relationships. I am passionate about driving growth and achieving results in a dynamic and competitive market, making a significant impact on Shaw Industries\' success.

EDUCATION

2001 — 2003

Texas Tech University

Bachelor of Arts (BA)

SKILLS

Business DevelopmentNegotiationFlooringSalesSales OperationsCustomer ServiceMarketing StrategyBusiness-to-Business (B2b)Account ManagementPricingRetailB2bTeam BuildingSales PresentationsLeadershipContract NegotiationTrainingSales ManagementNew Business DevelopmentProduct DevelopmentPurchasingKey Account Management

ABOUT KATIE FORD

I\'ve spent my career at the intersection of design, strategy, and the built environment…

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Katie Ford — Vice President Strategic Accounts - Multifamily at Shaw Industries in Nashville, TN, US | Unifers