Katie Durant
Consumer Insights, Data Science & Marketing Analytics Executive
- Role
- Director, Marketing Analytics Senior Manager at Keurig Dr Pepper Inc.
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Katie Durant
As an accomplished leader in consumer insights and market analytics, I excel in…
Experience
Director, Marketing Analytics Senior Manager
Feb 2023 — Present · Boston, MA, US
I currently lead a talented team of data scientists/analysts in improving the effectiveness of marketing for the entire corporate portfolio, including Keurig, Dr. Pepper, Canada Dry, Snapple, Core, Bai, Green Mountain Coffee, Donut Shop, and McCafé. My team works to ensure optimal investment of our marketing spend while enabling more agile decision-making and strengthening our media partnerships.Highlights of my accomplishments include serving as a key member of the allocation leadership team, enhancing our marketing mix, building strong connections with our key audiences, and optimizing analytics. My group excels in identifying new opportunities and recommending strategies and shifts in marketing approaches that drive significant sales gains in key markets.
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