Katie Wiens

Strategic Marketing Manager Economic Development @Niagara Region

As the lead in promoting Niagara as a thriving destination for both businesses and residents, who is responsible for developing a strategic marketing plan and sourcing resources, as well as monitoring and reporting on key performance indicators that align with long-range economic development plans. My work involves collaborating with cross-functional teams to identify target audiences, creating marketing campaigns and initiatives, and leveraging various communication channels to promote Niagara as a highly desirable destination for economic growth and community development, including national and international campaigns. I utilize my analytical and strategic skills to track the effectiveness of our efforts, ensuring that our marketing plans are optimized for maximum impact. Through my work, I am able to contribute to the economic growth and success of the Niagara region, while promoting its appeal to a global audience.