Katie Davis

About Katie Davis

Accomplished marketing, communications, and branding strategist experienced in providing strategic leadership to drive bottom-line growth through crafting processes and procedures to propel revenue and ensure cost savings while enhancing productivity. Talented at creating, implementing, and executing communications, marketing, branding, and sales strategies resulting in increased customer confidence and strengthened business results. Repeated success creating and launching ambitious marketing campaigns, integrated across national, regional, and local levels, to showcase organizational brand and mission while yielding exemplary ROI. With more than 12 years relevant experience, my versatile skill set and business acumen has afforded me the opportunity to excel across a variety of industries; including consumer products, homebuilding, manufacturing, restaurant and nonprofit. Areas of specialization include public/media relations, marketing communications and research, branding, event management and licensing.• Keen vision in conceptualizing communications and driving strategic brand development, heightening consumer commitment to products, programs, and services. • Superlative work ethic and sense of urgency, leading by example to motivate team ownership of success-critical market development projects.• Expert at revamping organizational structure and driving change initiatives to enhance synergies, mitigate potential risks, and position companies for success.• Focuses on creating accountability, managing performance, developing talent, and building a winning culture resulting in high employee engagement, satisfaction, and retention.

Experience

1. Marketing Director

   Great Southern Homes

   Apr 2023 — Present · Irmo, SC, US

Education

• Louisiana State University

  Bachelor of Arts (B.A.), Mass Communications: Public Relations

  2005 — 2009

• Dominican

  High school diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program

  2000 — 2005

Skills

• Market Research
• Brand Licensing
• Press Releases
• Promotions
• Event Planning
• Creative Strategy
• Corporate Communications
• Leadership
• Copywriting
• Social Media Strategist
• Management
• Direct Marketing
• Microsoft Office
• Sales
• Online Advertising
• Public Relations
• Media Planning
• Photoshop
• Social Media Marketing
• Microsoft Excel
• Product Marketing
• Social Networking
• Brand Awareness
• Social Media Measurement
• Advertising
• Event Management
• Social Media
• Integrated Marketing
• Marketing Communications
• Facebook
• Marketing
• Online Marketing
• Strategic Planning
• Brand Development
• Sponsorship
• Brand Management
• Marketing Strategy
• Adobe Creative Suite
• Newsletters
• Trade Shows