Katie Davis
Director of Marketing, Americas @INSIGHTEC
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WORK HISTORY
Director of Marketing, Americas @INSIGHTEC
Spearheaded regional marketing strategies for INSIGHTEC, enhancing product adoption and lead generation across the Americas. • Managed a cross-functional team of 18, fostering professional development and driving high performance. • Collaborated with sales and clinical teams to execute impactful educational campaigns, resulting in a significant increase in patient engagement.
EDUCATION
Oakland University
Bachelors of Arts, Communication
SKILLS
ABOUT KATIE DAVIS
With over 15 years of experience in the medical device industry, I am the Director of Marketing at INSIGHTEC, a global leader in incisionless brain surgery. I lead the marketing strategy and execution for the Americas region, focusing on the innovative and life-changing technology of focused ultrasound.My mission is to increase the awareness and adoption of INSIGHTEC\'s products, which offer an incisionless and effective treatment for essential tremor and Parkinson\'s Disease. I work closely with the sales, clinical, and regulatory teams to develop and implement marketing campaigns, materials, and events that showcase the benefits and outcomes of our technology. I also collaborate with physicians, hospitals, and patients to provide education, support, and advocacy for our solutions. As a result, I have contributed to the growth and success of INSIGHTEC in a highly competitive and regulated market.
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