Katie Daugherty
Strategy Lead | Brand & Marketing
- Role
- Strategy Lead at Capitol B
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Katie Daugherty
I’m a strategic communications and marketing leader who helps mission-driven…
Experience
Strategy Lead
Mar 2025 — Present
Lead strategy development for organizations and campaigns that drive growth and strengthen brand performance-Lead research and discovery projects that analyze markets, audiences, and competitors to uncover insights and inform key decisions-Strengthen Capitol B’s strategic capabilities by embedding clear frameworks and collaborative processes across teams and disciplines-Collaborate across business development, creative, operations and account management to ensure strategy guides creative, client relationships, and business outcomes-Support new business efforts with strategic input for proposals, pitches, presentations and positioning.
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