Katie Copeland
National Sales Director @Dovetail
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WORK HISTORY
National Sales Director @Dovetail
As the head of sales I am primarily responsible for overseeing sales performance of the wholesale and commercial business in North America. This includes leading a sales team of independent sales reps, setting KPIs and deadlines, implementing strategic growth initiatives, building and delivering go-to-market process and sales tools, collaborating with product development to bring necessary products to market, and most important - partnering with key accounts and retailers.
EDUCATION
Fort Lewis College
Bachelors, Business Administration Management
ABOUT KATIE COPELAND
I am passionate about building and leading high-performing sales teams that deliver exceptional results for our clients and partners. My core competencies include negotiation, collaborative leadership, strategic planning, and business development. As the National Sales Director at Dovetail Workwear, I oversee the sales performance of the wholesale and commercial business in North America, working with a diverse range of accounts and retailers in the outdoor and workwear industry.In my current role, I am responsible for setting and achieving sales KPIs and deadlines, implementing strategic growth initiatives, building and delivering go-to-market process and sales tools, collaborating with product development to bring necessary products to market, and partnering with key accounts and retailers. I lead a sales team of independent sales reps, providing them with coaching, feedback, and support. I also work closely with other departments, such as marketing, operations, and finance, to ensure alignment and coordination of sales objectives and activities. Some of my achievements include increasing sales revenue by 25% year-over-year, securing a large contract with a major retailer, and launching a new product line that received positive feedback from customers and media.
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