Katie Collins
Marketing Leader | Growth & Product Strategy | Amex & Oliver Wyman Alum | SaaS, B2B, B2C, FinServ, DTC | $25M+ Rev Impact | GTM, Personalization, MarTech
- Role
- Contractor at Aux Insights
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Katie Collins
I turn ambiguity into action.For 20+ years, I’ve helped companies ranging from Fortune 100 leaders like American Express to innovative SaaS and financial services firms translate complex customer needs into clear marketing strategies that drive measurable growth.My superpower is bringing focus to fuzzy innovation opportunities, then galvanizing cross-functional teams to deliver high-impact marketing solutions that stick. Whether it’s launching $25M+ demand generation programs, leading the go-to-market for 100+ marketing innovations, or optimizing digital experiences to triple profit, I deliver results by staying relentlessly anchored in the voice of the customer.I lead with empathy, data, and strategic clarity. I thrive in matrixed environments and love building high-performing teams that grow stronger because of, not in spite of, their individual differences.Expertise includes:• Growth marketing and demand generation (B2B and B2C)• Product marketing and go-to-market strategy• Cross-channel personalization and marketing technology• Customer research, pricing strategy, and digital transformation• SaaS, Financial Services, DTC, and B2BSelect Highlights:• Built a B2B and B2C demand generation engine delivering $25M in incremental margin• Led launch of 100+ marketing innovations at American Express, influencing $3.7B in annual customer spend• Developed pricing and tiering strategies that boosted sales 10% for a digital marketplace• Co-authored consumer research cited in AWS re:Invent, Axios, and global whitepapers• Winner of the American Express Edward P. Gilligan Award for Innovation and President’s Award for Exceptional Achievement
Experience
Contractor
Mar 2026 — Present
Education
Davidson College
BA, Economics
2001 — 2005
University of Virginia Darden School of Business
MBA
2008 — 2010
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