Katie Coleman
Director of Communications @Nevada Rural Housing Authority
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WORK HISTORY
Director of Communications @Nevada Rural Housing Authority
NV, US
Pivotal in elevating agency brand; recognized as an innovative, efficient and effective local housing finance agency by media, state and national partners; deep understanding of the needs of teams, consumers and stakeholders and how to expertly align them to communications goals and tactics.• Prominent and influential voice in strategic planning at all agency and department levels• Hands-on experience with all programs and services, ensuring knowledge of technical programdetail, operations, finance, policies, regulatory compliance, performance challenges and growth strategies• Responsible for nurturing positive and productive partnerships and relationships, includingboard of directors, media, federal and state elected officials, local governments and nationalcoalitions• Directed full agency rebrand in 2022/2023, including brand hierarchy, positioning, visualidentity/tone and graphic standards (visit NVRural.org)• Led sales and marketing for revenue-driving homeownership program (territory of miles in rural Nevada); record-breaking loan volume performance in 2020/2021• Built and grew sales/marketing team for homeownership program, developing strategicCRM, digital marketing, PR and paid media campaigns (B2B/B2C)• Strategic guidance in communications and outreach strategies for real estate acquisition anddevelopment projects• Garnered national attention for affordable homeownership and development projects; awardrecognition from the National Association of Local Housing Finance Agencies• Integral member of the core planning team responsible for launch support of propertymanagement subsidiary• Instrumental in federal COVID-19 emergency rental assistance program planning and rollout• Supported acquisition of North Las Vegas Weatherization team, expanding theprogram’s territory• Developed productive HR partnership to build a consistent approach and style to internalcommunications and programs
EDUCATION
University of Nevada, Reno
Master's
University of Nevada, Reno
Bachelor's
SKILLS
ABOUT KATIE COLEMAN
Accomplished and dynamic marketing and communications leader with corporate (Fortune and agency experience, driving results for brands through data-fueled strategies and innovative approaches. Success in developing and managing engaged teams through clear vision and strategic direction while fostering a culture of learning, creativity and fun. Diverse scope of influence with a wide portfolio of clients ranging from small tech startups to government agencies, publicly traded corporations and highly regulated industries.• Strategic Organizational Planning• Cross-Channel Marketing• Data-Fueled Brand Development• Corporate and Executive Communications• Integrated Public Relations and Content Marketing• Community Outreach Strategies• Team and Organizational Growth
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