Katie Cline

About Katie Cline

Award-winning, experienced and diversified marketing professional with strong background in growing CPG brands in natural and conventional channels.Recent Awards & Accolades: NFRA Golden Penguin Awards 3X Overall Top Marketer, Gold Overall Marketing Campaign, Gold Best Social Media Campaign, Gold Best Community Event, Silver Overall Marketing Campaign, Silver Social Media Campaign, 5X Inc Fastest Growing Companies, 2023 Progressive Grocer Best New Product, 4X Delicious Living Best Bites Award, 2022 Frozen Dessert Product of the Year by Mindful Awards, 2022 Food Network Supermarket Award, 2018 Sofi New Product Award

Experience

1. Vice President of Marketing

   Bubbies Ice Cream

   Jul 2018 — Present

   Oversee all marketing functions of the organization including branding, innovation, consumer & shopper programs for one of the fastest growing brands in the frozen novelty category • Collaborate with sales on go-to-market strategies for new and existing product lines in natural, conventional grocery, club and foodservice channels • Manage marketing team along with agency relationships to ensure brand continuity and program alignment across all channels • Leverage digital first approach to raise awareness while building brand advocates for our rapidly growing lines of premium, mochi ice cream and frozen desserts

Education

• Buena Vista University

  B.A., Marketing & Corporate Communication

• W. P. Carey School of Business – Arizona State University

  MBA, Emphasis: Marketing

Skills

• Online Marketing
• Strategic Planning
• Social Media Marketing
• Competitive Analysis
• Project Management
• Product Launch
• Brand Development
• Public Relations
• Sales Operations
• Marketing Communications
• Product Marketing
• Brand Management
• Marketing Strategy
• Advertising
• Marketing Research
• Account Management
• Email Marketing