Katie Callaway
Marketing Manager @SHI International Corp.
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WORK HISTORY
Marketing Manager @SHI International Corp.
Austin, TX, US
Managed $5M+ MDF Portfolio: Planned and allocated funds for Google, Microsoft, Lenovo, VMware by Broadcom, and Amazon, ensuring optimal use and maximizing ROI.Built Strategic Partnerships: Maintained strong relationships with key partners and vendors, leveraging market analysis to identify collaboration opportunities.Drove Sales Growth: Collaborated with the sales team using CRM software, ensuring seamless partner interactions and efficient sales processes.Executed Marketing Campaigns: Coordinated with the events team and business units to deliver campaigns using project management and marketing automation tools, aligning with SHI’s strategic goals.
EDUCATION
University of Central Oklahoma
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
University of Central Oklahoma
Bachelor's degree, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT KATIE CALLAWAY
Dynamic Partner Marketing Strategist & Relationship Builder:With over a decade of experience, I specialize in crafting successful marketing campaigns and fostering strong partnerships. I\'ve collaborated with industry leaders like Google, Microsoft, and Amazon, enhancing brand visibility and driving revenue growth.Current Role: Partner Marketing Account ManagerI excel in managing and optimizing large marketing budgets to maximize ROI and elevate brand presence. By strategically allocating resources and collaborating closely with sales teams and partners, I drive impactful marketing initiatives that fuel business growth.Previous Experience Highlights:Strategic Event Marketing: Led impactful events across North and South America, boosting brand awareness and securing key renewals.Field Marketing & Partnerships: Enhanced wholesale operations and drove revenue growth through strategic partnerships and compelling field sales presentations and product trainings at Onnit Labs.Sales Account Management: Transformed challenging accounts into thriving partnerships at Millennium Health, exceeding sales targets through data-driven strategies and client-focused approaches.Early Career: Started at Chesapeake Energy as a Drilling Engineering Technician, advancing rapidly through analytical prowess and innovation in optimizing drilling operations.Key Skills:Partner Relationship ManagementEvent MarketingStrategic PlanningSales EnablementClient Acquisition & RetentionLet\'s connect to discuss how my passion for driving results and diverse skill set can benefit your team or organization! Reach out to me via LinkedIn direct messaging.
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