Katie Burnside

About Katie Burnside

My goal is to be a Marketing Swiss Army Knife and have the ability to insert myself in…

Experience

1. Marketing Automation Manager - Ecosystem, Lifecycle, & Mid-market

   Intuit

   Mar 2023 — Present

   Work on QuickBooks Online business units to drive retention email campaigns, communication, and engagement strategies for a database size of approximately 29.8M contacts.\\\\n\\\\nEnd-to-end building, testing, quality assurance, and execution of automated marketing campaigns and their associated assets (programs, segments, emails, dynamic content, etc.) in Eloqua, Campaign Manager and Braze\\\\n\\\\nBuilding cloud connectors to exchange data with other applications (Salesforce, IXP, survey and event vendors, etc.)\\\\n\\\\nImplementing new campaign features and capabilities to improve user experience (personalization, targeting, progressive profiling)\\\\n\\\\nSetting up and maintaining a quality architecture for email campaigns and data\\\\n\\\\nOptimize engagement and conversion rates through the development of effective A/B tests and learnings in accordance with the product roadmap\\\\n\\\\nBuild and test in-product marketing communications in Quickbooks products using in-house tool\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• California State Polytechnic University-Pomona

  Communication, Public Relations and Journalism

Skills

• Internal Communications
• Leadership
• Editing
• Paid Content
• Media Relations
• Public Speaking
• Database Administration
• Enterprise Software
• Writing
• Social Media
• Public Relations
• Blogging
• Market Planning
• Storytelling
• Google Analytics
• Newsletters
• Photography
• Customer Service
• Microsoft Office
• Indesign
• Analytics
• Social Networking
• Graphic Design
• Corporate Communications
• Adobe Creative Suite
• Online Marketing
• Illustrator
• Twitter
• Communication
• Proposal Writing
• Management
• Broadcast
• Event Planning
• Press Releases
• Social Media Marketing
• Social Media Measurement
• Marketing Strategy
• Marketing Communications
• Marketing
• Event Management