Katie Reyes Bucher
Director of Lifecycle Marketing - Global Growth Marketing @Blizzard Entertainment
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WORK HISTORY
Director of Lifecycle Marketing - Global Growth Marketing @Blizzard Entertainment
Develop & Manage lifecycle marketing strategy across core Game IP/Franchises including: World of Warcraft, Call of Duty, Hearthstone, Diablo and more- Lead team of lifecycle/CRM managers that implement Business Objective focused communication plans across their owned Game IP/Franchises- Develop and Own Agile Testing POD with cross-functional stakeholders that will optimize our communication programs that power CRM attributable revenue contribution targets- Establish Evergreen/Automation communication strategy and programs across owned channels (email, push, in-app) and Game IP/Franchises.
EDUCATION
California Baptist University
Bachelor of Arts - BA, Communications/Journalism
Los Angeles Film Studies Center
Film Production
SKILLS
ABOUT KATIE REYES BUCHER
Driven leader with vast background in Entertainment Tech Companies focused on DTC, Lifecycle and digital marketing strategy. Accomplished marketer with a proven track record of developing and managing comprehensive strategic campaigns across a diverse matrix of high-profile IP while producing strong results. Volunteer Work: Board Member of Internal LatinX Network - Planning Celebratory Events Across the Company.Additional Competencies: Serves as Head of Business Growth for Telling a better story LLC (Family Business)+ Licensed Real Estate Agent Represented by Keller Williams Calabasas DRE #02••••75Focus Areas: Strategic planning, lifecycle & digital marketing, social media planning, brand management, Streaming & OTT service acquisition & retention planning and execution, client and talent relations, new media development, data infrastructure planning and execution.
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