Katie Brida
Consumer Direct Marketing | NIKE
- Role
- Global Brand Manager Nike Women Global Football at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Katie Brida
Seasoned Brand Marketer with 10+ years of industry experience and passion (a serious one) for sport and all it entails. Ability to develop brand and digital strategies, with impactful consumer-first journeys. Experience leading product launches with proven track record of driving both the business and the brand. Understands the importance of insights and tracking content performance to inform ROI and future executions. Proponent of operations, process, and have the ability to work across complex matrix organizations. Team player, leader and forever learner, with a \"let\'s figure this out\" attitude, I am passionate about creating helpful, informative and inspirational content for consumers and brands. Always open to connecting!
Experience
Global Brand Manager Nike Women Global Football
Dec 2020 — Present · Beaverton, OR, US
Global Football (Soccer) Brand Manager with a focus on elevating female footballers and creating more inspiration and spaces for women to play and be involved with sport around the Global Brand Marketing Strategy and Launch of Single-Federation and Multi-Federation National Team Collections (NT Kits and Collections) for Men\'s Lead across a variety of workstreams for Women\'s WC23 including Athlete Insights Collection, Anthemic Content, Activity, NBY and Pre-Reactives, among others.
Education
Southern Methodist University
BA Advertising, Corporate Communications & Public Affairs and History
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