Katie Berggren

Principal Digital Marketing Manager @Boston Scientific

Maple Grove, MN, US

Lead the development of brand digital strategy and foster a user-first mindset within integrated marketing communications- Develop a deep understanding of our customers, their attitudes, and behaviors across platforms, channels, and activities, in order to provide segmentation and personalization for integrated marketing communications plans- Take the lead in digital planning, including recommending tactics, budget allocation, and content considerations- Expert resource for the team on digital tactics, including SEO, SEM, programmatic advertising, email, endemic sponsorships, and UX- Collaborate and drive strategy with external agency team for digital advertising and media buying- Develop and formulate detailed strategies for Salesforce Marketing Cloud email campaigns that align with the overall customer journey map, ensuring that the right content is delivered to our customers at each stage in their decision journey- Create comprehensive digital plans for all levels of the conversion funnel with clearly defined and measurable objectives- Partner with analytics resources and the sales operations team to demonstrate the value of campaigns and provide regular reports on campaign performance- Build, activate, and manage cross-functional relationships with teams such as Customer Experience, social media, analytics, UX/design, marketing automation, and IT, as needed, to ensure a seamless end-to-end customer experience.

The College of St. Scholastica

Bachelor of Science - BS