Katie B.

Experience

1. Vice President, Field Marketing & Communications

   Chubb

   Apr 2019 — Present · Philadelphia, PA, US

   Lead complex, integrated projects and programs in close collaboration with the N.A. Field Operations Executive Team. Including managing content/messaging, schedules, deliverables, priorities and teams towards flawless execution. Ensuring that all program deliverables connect with N.A. Field Operations growth priorities and opportunities.• Oversee the fulfillment of larger N.A. Field Operations goals including program strategy and objectives, project delegation and program implementation.• Serve as lead for highly visible NA Field Operations distribution focused in-person and hybrid program direction, communication, engagement and activation. Includes overall strategy, innovation, event marketing, content development, executive briefings, surveys, project management, guest and host pairings, etc. Develop and track analytics (ROI) based on goals of individual programs.• Manage business critical audiences including Cornerstone & Emerging Agents with a particular focus on maximizing the driving results.• Develop a deep understanding of NA distribution relationships and deploy tactics in support of NA growth priorities and opportunities.• Own the delivery of large, complex initiatives independently and with minimal oversight.• Ensure messaging, branding, etc. are in line with organization guidelines.• Collaborates with internal marketing and communications teams and external agency partners to deliver across all marketing channels and programs.• Leads strategic partnerships and Chubb’s involvement with leading industry organizations such as CIAB and Big I. Oversees these relationships and the execution of all supporting activities.