Katie Auel
Head of SEM @Dropbox
- Role
- Director of Global Paid Media (Interim) at Dropbox
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Katie Auel
Marketing leader with 10+ years in SEM and paid media, driving global growth for in-house teams and agencies. Experienced in leading multi-product budgets, building high-performing teams, and delivering measurable revenue impact through data-driven experiments, AI tools, and cross-functional collaboration. Passionate about scaling programs, optimizing processes, and mentoring teams to achieve business results.
Experience
Director of Global Paid Media (Interim)
Mar 2026 — Present · Denver, CO, US
Lead paid media organization through a period of transition, maintaining performance and driving multi-million-dollar revenue impact with strong unit economics• Own budget and P&L, allocating investment across a portfolio of Dropbox products (including DocSend and Dash) to optimize growth and efficiency• Represent the team cross-functionally to Product, Finance, Marketing, and Data Science, aligning strategy with company-wide objectives• Guide and mentor a high-performing team, improving processes and operational capabilities
Education
Ohio University
Bachelor of Business Administration (B.B.A.), Management Information Systems & Marketing
2009 — 2013
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