Katie Annette

About Katie Annette

As a Digital Marketing Specialist at Peoples Bank, with over seven years of experience, I focus on driving data-informed strategies to optimize user experiences and enhance campaign performance. My expertise lies in leveraging analytics to uncover actionable insights, guiding our team to align digital initiatives with organizational objectives. By collaborating with designers and developers, we’ve transformed significant projects, like our website revamp, into user-friendly platforms that reflect our brand\'s values. My passion for data-driven marketing fuels my ability to craft campaigns that deliver measurable results, including improved ROI and enhanced engagement. Proficient in SEO, campaign strategy, and web traffic analysis, I deliver insights that empower leadership decisions. I thrive on creating solutions that not only resonate with audiences but also contribute to the collective success of the team.

Experience

1. Digital Marketing Specialist

   Peoples Bank

   Oct 2021 — Present · Bellingham, WA, US

   Manages email marketing channels including content creation, email template design, audience segmentation, and reporting. Developed and implemented personalized email journeys resulting in a 20% increase in open rates, enhancing customer engagement and cross-selling opportunities- Led a cross-functional team in a website redesign project resulting in enhanced user experience and improved alignment with brand values, ultimately leading to a 30% increase in user satisfaction within 6 months- Enhanced online content strategy, achieving a remarkable 280% increase in page views within one year by consistently publishing fresh and engaging content while amplifying impressions through strategic social media sharing- Conducted market research to identify target demographics, enabling the creation of tailored messaging that resonated with specific consumer groups. This initiative led to increased adoption of new products within the targeted demographic.

Education

• Western Washington University

  Bachelor’s Degree, Business Marketing

  2014 — 2016

• Western Washington University

  Master of Business Administration (M.B.A.), Marketing

  2016 — 2018

• Whatcom Community College

  Associate’s Degree, Business

  2011 — 2014

Skills

• Google Analytics Individual Qualification
• Google Adwords
• Sem
• SEO
• Basic Html
• Sql
• Hootsuite
• Content Marketing
• Inbound Marketing
• Html
• Javascript
• Mobile Advertising
• Email Marketing
• Search Advertising
• Social Media Marketing
• Spss
• Leadership
• Marketing Communications
• Microsoft Office
• Customer Service
• Css
• A/B Testing
• Native Advertising
• Shopping Advertising