Katie Adkins
VP Client Services @Quad
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WORK HISTORY
VP Client Services @Quad
Quad is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Powered by a set of core specialties Quad uses its suite of business strategy, insights and analytics, technology, creative content studios, media, print, in-store, and packaging solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.As VP of Client Services, I’m responsible for integrated, strategic thought leadership and team management that drives client’s business results. Serving over 2,700 clients, Quad has more than people working in 14 countries around the world. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).
EDUCATION
Plano East Senior High
High School Diploma, General Studies
University of North Texas
Bachelor of Business Administration (B.B.A.), Marketing
Texas A&M University
Business Administration and Management, General
ABOUT KATIE ADKINS
Strategic and passionate client services, account management, and operations leader with over 15 years of marketing and advertising experience increasing revenue, streamlining processes, and building relationships. Extensive knowledge in developing, executing, and maintaining successful advertising strategies including both traditional, digital, and experiential initiatives. Advertising mediums include TV, radio, print, influencer marketing, SEO, content marketing, social media, SEM, direct response digital marketing, lead generation, on-site activation, and website development projects for brands such as American Heart Association, Fridays, Sport Clips, KD Group, and Pie Five. Managed ideation to completion of customized technology to drive efficiencies and reduce costs for Whole Foods Market | Amazon post acquisition. Proven innovative marketing approach helping clients transform their organizations in our ever-evolving consumer demand driven environment. Development and implementation of new organization-wide process complicated with varying objectives and requirements. Excellent social and problem resolution skills, detail-oriented, fast and agile learner, driven work ethic, team player and motivated to learn from and lead others. Build and lead high performance, motivated teams through clear and detailed, respectful communication and education on marketing best practices. Proven ability to successfully integrate efficient processes to ensure sustainable and profitable growth. Willing to travel.TV and Radio Broadcast ProductionPrintDirect ResponseCPM/CPC/CPAContent Marketing SEO/SEMEmail MarketingDirect MailWebsite DevelopmentSocial MediaCustomer Acquisition Retail MarketingIn-store SignagePOPFulfilment ProductionPrepressMarketing SolutionsProject ManagementAccount ManagementStrategic PlanningReconciliation & NegotiationsProduct DevelopmentProcess DevelopmentTime ManagementTactical ExecutionRevenue and Pipeline Management and ReportingProblem Solving
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