Katie Adams

About Katie Adams

I lead with my gut instinct and encourage my team to ask questions to help us get better together. I have a passion for developing teams that deliver results through process improvement, coaching and providing an environment that puts people first. After six years of national media experience in planning, buying and sales, I joined CDW in 2014. I spent my first seven years leveraging my experience to build investment programs for our partners and implemented many changes that helped our team evolve by better communicating the ROI of our programs.Currently, I lead our Client Solutions pre-sales team supporting Apple, Dell, HP, Lenovo and Microsoft Surface. My team is the first point of contact for our sellers helping to support our 5+ Billion Client business at CDW. I strive to create an environment where my coworkers can bring their best selves to work and one where they feel empowered to help move our business forward. I am a proud working mom and am motivated by the example I set for my boys by setting my best foot forward every day. I am a self improvement junkie, avid reader and early riser who believes that taking care of myself allows me to show up as my best self for my people both at work and in my personal life.

Experience

1. Category Manager, Client Alliance

   CDW

   Nov 2024 — Present

   Leader of Client strategy around Alliance partners including Intel, AMD, Google ChromeOS, and Qualcomm focused on driving alignment and profitability in the Client category.

Education

• Western Michigan University

  Bachelor of Arts (B.A.), Organizational Communication

  2004 — 2008

• Western Michigan University - Haworth College of Business

  BBA, Advertising & Promotion, General Business

  2004 — 2008

Skills

• Advertising Sales
• Advertising
• Mobile Marketing
• Media Buying
• Lead Generation
• Digital Media
• Media Planning
• Digital Marketing
• Marketing
• Integrated Marketing
• Social Media Marketing