Katidja Youssouf
Professor - School of Marketing @George Brown Polytechnic
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WORK HISTORY
Professor - School of Marketing @George Brown Polytechnic
Toronto, ON, CA
In the Digital Media, Marketing in Financial Services, and Strategic Relationship Marketing programs • Organizing the weekly Marketing seminar series to connect students with marketing professionals • Teaching students to create digital marketing campaigns for real clients while in school.
EDUCATION
University of Toronto
Project Management Certificate
TBS Education
Master of Management, Marketing B2C
ESSEC Business School
Global MBA, International Luxury Brand Management
SKILLS
ABOUT KATIDJA YOUSSOUF
Customer Experience leader with 8+ years of dedicated CX leadership and a broader business experience across luxury brands, fashion retail, financial services, and telecommunications.I build and lead CX functions — the strategies, systems, teams, standards, and reporting that give organizations a foundation to deliver exceptional service consistently as they grow. I have built the retention function and the Customer Care department at HomeEquity Bank, retaining 30% above target in my first year and 21% in the second year. My MBA in International Luxury Brand Management from ESSEC Business School and my experience managing the Sephora account across 11 European countries for Dr. Brandt skincare gave me a deep understanding of how premium brands make clients feel seen, valued, and inspired — a mindset I have brought to every role since.I believe exceptional customer experience is a company-wide responsibility - from the executive team to the front line. That conviction, and one unforgettable experience as a client myself, is what drives what I do.Bilingual French/English | MBA, ESSEC Business School Paris | Project Management Certificate, University of Toronto.
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