Katia Canete
Director, Program Management | Global Marketing Operations, Scaled Launches
- Role
- Director Program Manager, Paramount Marketing at Paramount
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
About Katia Canete
I’m a marketing operations and program leader with experience driving large-scale, global initiatives across streaming, media, and highly regulated environments. Highly experienced in operationalizing strategy, building workflows, tooling, and cross-functional alignment to execute complex launches at scale. My background includes technical program management, lifecycle and digital marketing, and 360° campaign execution, partnering closely with product, engineering, legal, sales, and external vendors. I’m known for bringing structure to ambiguity, managing high-impact programs, and enabling teams to move faster without sacrificing quality or compliance.
Experience
Director Program Manager, Paramount Marketing
Jan 2025 — Present
Leading strategic global marketing operations and project planning direction and execution for Paramount+ Marketing Monetization (Both US and International). I partner with marketing, product, business development, legal, engineering, and regional teams to operationalize strategy at scale. Leading global price increases, plan tier launches, legal compliance updates and promotions while building the processes, tooling, and cross-functional alignment that allow marketing to scale worldwide.
Education
Florida International University
Bachelor of Arts (B.A.), International Relations and Affairs
2010 — 2013
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