Katia Ajam

WORK HISTORY

EDUCATION

ABOUT KATIA AJAM

Katia is a versatile marketing professional with a strong background in various industries, including retail, education technology, liquidation, and nonprofit sectors. Based in the San Francisco Bay Area, she brings a wealth of expertise and a results-oriented approach to her marketing strategies. With a strong focus on creating awareness and engagement, she excels in developing and executing enterprise-level marketing plans that leverage segmented email, direct mail, and event tactics. Drawing insights from consumer data, she generates new and creative ideas to drive impactful campaigns. As a highly organized individual, Katia ensures that all stakeholders are well-informed about project status, issues, and progress. Serving as the single point of contact between account management and marketing teams, she possesses a deep understanding of measuring seller performance and identifying opportunities for improvement. By maximizing ROI from buyer demand across multiple channels, she consistently measures key conversions and optimizes strategies accordingly. Katia\'s expertise extends to providing valuable input into marketing messaging hierarchy to maintain consistency and effectively communicate customer benefits. She ensures that marketing collateral is up to date, accessible, and highly effective in delivering the intended message.