Kati Serbu
Product-focused analyst specializing in Data Analysis and Marketing Technologies
- Role
- Nexus Business Analyst at Abercrombie & Fitch Co.
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Kati Serbu
At Abercrombie & Fitch Co, our team is dedicated to the seamless introduction of innovative digital platforms, enhancing operational efficiency and user engagement. My journey began in the nonprofit industry, where I honed my skills in communication and product ownership.Spearheading the Design Systems and Influencer Portal projects, I\'ve led efforts to redefine business needs and ensure enterprise-wide adoption of new tools. With a focus on customer data analysis and loyalty program upgrades, I leverage my expertise in digital transformation to drive strategic initiatives and foster collaborative success.
Experience
Nexus Business Analyst
Apr 2023 — Present · Columbus, OH, US
Design Systems project- defining the needs of the business and coordinating enterprise wide to ensure the delivery of the product. Transitioning to the new platform, ensuring a seamless adoption of new tools.Influencer portal project- launching a new influencer portal across multiple brands and regions. Marketing Technologies Nexus BA- champion of agile methodologies and growth of digital products to optimize technologies. AI copilot tester to prepare for the company wide roll-out.
Education
Bowling Green State University
Bachelor of Arts and Communications (B.A.C), Theatre/Theater
2011 — 2013
Millikin University
Theatre/Theater
2009 — 2011
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