Kathy Traum

About Kathy Traum

Driving high-impact event marketing programs with 10+ years of experience leading 45+ global tradeshows, conferences, incentive trips, and executive programs annually across the technology and telecom sectors. Known for connecting events to measurable marketing outcomes, pipeline influence, lead generation, customer engagement, brand amplification, and sales alignment, while managing multimillion-dollar budgets and delivering flawless experiences.Expert at building integrated pre, during, and post-event marketing strategies that boost registration, accelerate sales engagement, and strengthen customer relationships. Skilled in partnering closely with Sales/SDRs, Field Marketing, and executive stakeholders to ensure strong lead capture, effective follow-up, and accurate event attribution.Recognized for scaling event operations globally, modernizing event tech stacks (Cvent, Splash, Whova), and improving analytics, reporting, and efficiency across the full event lifecycle. Valued for collaborative leadership, vendor partnership management, and the ability to turn complex event programs into high-impact, brand-elevating experiences.Event Marketing Strategy & Campaign IntegrationTradeshow Leadership (Domestic & International)Pipeline Influence, Lead Generation, & AttributionSales/SDR Alignment & Lead Handoff StrategyBudget Ownership ($2M+ Global Portfolio)Executive Briefings, Summits, & SKOsVendor Management & Contract NegotiationEvent Tech: Cvent, Splash, WhovaGlobal Process Standardization & ScalabilityCustomer Experience & Brand Elevation

Experience

1. Event Marketing Manager

   Sinch

   Feb 2026 — Present

Education

• State University of New York College of Agriculture and Technology at Morrisville

  Business and Marketing Administration

Skills

• Wireless
• Strategy
• Unified Communications
• Management
• Salesforce.com
• Project Planning
• Voip
• Call Centers
• Team Leadership
• Business Process Improvement
• Vendor Management
• Performance Management
• Solution Selling
• Voice Over Ip (Voip)
• Managed Services
• Program Management
• Process Improvement
• Leadership
• Sales Process
• HR Policies
• Training
• Human Resources
• Strategic Partnerships
• Project Management
• Telecommunications