Kathy Tarrant

WORK HISTORY

EDUCATION

SKILLS

ABOUT KATHY TARRANT

A down to earth marketing leader with over 15 years experience delivering market leading business results. I am a trusted expert at articulating customers’ needs and motivations to develop best-in-class marketing campaigns that drive brand awareness, affinity and emotional connections with the companies I’ve been fortunate enough to work for.I believe that every brand has the potential to connect with customers when it’s consistently authentic.I believe that marketing should extend beyond the marketing department to connect the dots between the market, product, and strategy. I believe when we work together across the organization, we collectively drive brand value and activate sales, and ultimately, achieve profitable growth. I believe in inspiring teams by making the complex simple—and then working together to get it done. Because it’s just more fun and rewarding working together as a team.My expertise includes:• Market diagnosis and segmentation• Brand and product positioning• Creative strategy and visual identity • Brand architecture • Brand health metrics and benchmark setting• Integrated Marketing Communications strategy and execution • B2B and B2C performance and brand marketing• Digital marketing execution and measurement• UX design and CX alignment• Go-to-market planning and integration• Marketing and brand thought leadership• C-suite level presentation skills• Leadership and marketing structure