Kathy Taing

About Kathy Taing

I’m an award-winning strategic storyteller with a deep passion for mental health and a commitment to creating content that drives meaningful change. With an MBA in Marketing and a B.A. in Psychology, I bring a unique combination of human-centered creativity and data-driven decision-making to every project. Once an aspiring therapist, I realized I could leverage my skillset and passion for mental health to catalyze change through systemic impact, storytelling, and content. This shift allowed me to leverage my psychology background and marketing expertise to craft resonant narratives that inspire change, educate, and connect with people on a larger scale. For the past decade, I’ve worked at the intersection of multimedia storytelling and mission-driven marketing, leading cross-functional teams both in-house and at agencies. My experience spans product marketing, video production, and content strategy, where I\'ve managed creative projects from concept to execution, always with a focus on measurable impact. Most notably (and most recently), I pitched a mental health content series to LeBron James\' production company and managed it from pre- to post-production. The content series has won Best Intersectional Initiative and Best Mental Health Initiative categories for The 2025 Halo Awards (by Engage for Good). I thrive on turning complex ideas into compelling stories that resonate with diverse audiences. Whether it’s a campaign, a video, or a brand narrative, I believe the best storytelling balances creativity with pragmatism. Needless to say, I’m excited to continue driving change in the mental health space, using my expertise to create memorable content that informs, engages, and inspires positive change.

Experience

1. Project Manager

   The Social Impact Firm

   May 2025 — Present · Los Angeles, CA, US

   TSIF helps mission-driven organizations and communities turn vision into impact through strategic marketing, communications, and collaborative partnerships.Highlights of my role include:• Leading fire-relief and recovery projects for clients such as Rebuild Altadena and San Gabriel Valley Habitat for Humanity• Coordinating project timelines, deliverables, communications, and stakeholder engagement• Representing TSIF at public meetings, community events, and collaborative planning sessions• Managing cross-sector partnerships to support long-term community recovery• Serving as an editor of The Dena Report, a weekly resource helping Eaton Fire survivors access clear, trusted, and actionable recovery information

Education

• Azusa Pacific University

  Master of Business Administration (MBA)

  2014 — 2015

• Azusa Pacific University

  Bachelor of Arts (BA)

  2010 — 2013

• El Camino College

  Associate of Arts (AA)

  2008 — 2010

Skills

• Microsoft Powerpoint
• Communication
• Leadership Development
• Teamwork
• Microsoft Word
• Research
• Training
• Brand Development
• Public Relations
• Brand Awareness
• Marketing
• Data Entry
• Leadership
• Social Media
• Strategic Planning
• Writing
• Facebook
• Analysis
• Sales
• Microsoft Office
• Marketing Strategy
• Social Media Marketing
• Management
• Coaching
• Time Management
• Powerpoint
• Data Analysis
• Strategy
• Public Speaking
• Customer Service
• Staff Development
• Twitter
• Market Research
• Event Planning
• Microsoft Excel
• Project Management
• Critical Thinking