Kathy Sonier

About Kathy Sonier

I am an experienced marketing leader looking to expand my horizons and leverage my experience and skills in a satisfying, creative space that will challenge and enable me to keep learning. I am in search of an endeavor in which I can employ what I love to do and grow from the experience.I am a mom, wife, friend and community member looking to leave a mark of respect, integrity and gratitude. I want my boys to know they should always be kind, humble and open-minded to new things, ideas and experiences - that those are the hallmarks of \"success\".WHAT I LOVE TO DO:* Digging under the hood to understand customers\' needs and pain points in order to offer a solution - I have built numerous strategies for various customers across many disease areas driving revenue growth in the life sciences industry* Using data to decide what\'s next - I have analyzed insights and digital metrics to build hypotheses, leveraged those hypothesis to iterate and test revised tactics resulting in better campaigns with increased engagement* Creating fun and relevant content on social channels - I manage social channels for a community based volunteer organization and have increased followers (~500%), reach (~200%) and profile visits (~250%) with zero paid promotion within the first 6 monthsHOW I DO IT:* Curious and transparent collaboration - I have a proven track record of leading and working well with diverse teams in an Agile environment* Creative problem solving - I enjoy challenging the status quo and brainstorming blue-sky opportunities while layering in the practicalities of the business objective and constraints* Having fun - I have developed strong and effective personal and professional relationships through finding the humor and joy in what I do

Experience

1. Chief Marketing Officer, Co-founder

   Delano Bat Company

   Nov 2022 — Present

   Co-founder, investor and leader - driving the marketing strategy for the pivot and re-engineered business model and product line in order to re-think the future of baseball bat technology. Focused on customer and brand strategy development and execution to help build brand awareness and launch a new product line into the $20 Billion youth sports market. Delano Bat Company - A small startup company with big plans built in the Midwest fusing traditional values of hard work, grit and ingenuity with high-tech science and engineering expertise to propel America\'s pastime into the future.

Education

• John Cabot University

  Study Abroad - Marketing Concentration

  1989 — 1989

• Lafayette College

  BA, Economics, Government

  1987 — 1991

Skills

• Pharmaceutical Industry
• Strategic Thinking
• Creative Problem Solving
• Customer Strategy Development
• Marketing
• Cross-Functional Team Leadership
• Healthcare Consumer Customer Segment
• Analytical Thinking
• Creative Problem-Solving
• Product Launch
• "Above-Brand" Strategy Development
• Leadership