Kathy Parker
Sr. Manager, Marketing Analytics | Marketing Measurement & Reporting | Marketing Operations | Digital Analytics
- Role
- Senior Manager, Marketing Analytics & Research at Slalom
- Location
- Colorado Springs, CO, US
- LinkedIn followers
- 500 followers
About Kathy Parker
Data-driven marketing professional with extensive experience in marketing operations management, with expertise in marketing performance measurement and leveraging business intelligence to provide key recommendations, action plans, and execution strategies to maximize success. Collaborative approach focused on utilizing innovative measurement techniques and marketing technologies to ensure maximum program values. Notable success developing frameworks and coordinating programs to drive operational effectiveness and outclass the competition.Specialties: Marketing AnalyticsWeb AnalyticsPR/Social Media MeasurementDashboard CreationQualitative/Quantitative AnalysisReport Generation/PresentationsMarketing Operations ManagementStrategic PlanningProject ManagementData VisualizationAdvanced Excel & Powerpoint Skills
Experience
Senior Manager, Marketing Analytics & Research
Jan 2022 — Present
Education
WGU Texas
Bachelor of Science, Marketing Management
2014 — 2015
Skills
- Analytics
- Internal Communications
- Sysomos
- Marketing
- Business Intelligence
- Metrics
- Vocus
- Microsoft Excel
- Power Bi
- Cross-Functional Team Leadership
- Competitive Analysis
- Marketing Strategy
- Web Analytics
- Marketing Analytics
- Webtrends Analytics
- Leadership
- Powerpoint Development
- Business Analysis
- Marketing Operations
- Strategic Planning
- Basic Sql
- Marketing Communications
- Salesforce.com
- Program Management
- Project Management
- Web Strategy
- Strategy
- Corporate Communications
- Customer Relationship Management (Crm)
- Performance Dashboards
- Marketing Measurement
- Sprout Social
- Digital Marketing
- Management
- Process Improvement
- Adobe Analytcs
- Online Marketing
- Analysis
- Strategic Partnerships
- Abm Measurement
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