Kathy Nave
Digital Marketing Devotee | Marcom Maven | Email Enthusiast
- Role
- Director, Marketing Operations at Piper Strategies
- Location
- Falls Church, VA, US
- LinkedIn followers
- 500 followers
About Kathy Nave
Hands-on marketing strategist who creates persuasive brand strategies, demand & lead generation programs, and customer acquisition tactics. Extensive experience with B2C, B2B, Local/Federal/Government, and non-profit organizations within multiple industries. I aim to improve customer experiences by using journey mapping principles to create relatable engagement and content strategies, and drive business results.Generates high-impact, multi-channel marketing campaign/programs comprised of:• Digital Marketing Ecosystems• Demand/Lead Generation & Nurturing• Content Development & Automation• Customer Persona Development & Journey Mapping• Data Analytics, Visualization & Reporting• Marketing Optimization & Refinement• Digital Event Programming & Technical Support• Graphic/Web/Email Design• Marketing Collateral/Signage/Premiums• Sales Playbooks/Templates/Reports• Digital and On-site Event Management• Sponsorships/Promotions & Reward/Retention ProgramsFor more information, visit kathynave.com.
Experience
Director, Marketing Operations
May 2022 — Present · VA, US
Lead marketing automation and analytics contractor for Piper Strategies’ integrated marketing consulting services for the GovCon community. Client support includes IntelliDyne, Rancher Government Solutions, GCS Geospatial, Metronome, Human Capital Strategic Consulting, ArcSource Group, MPowered Solutions, The G2 Consulting Group, and more.
Education
Boston University
BS, Mass Communications: Advertising.
Skills
- Lead Generation
- Strategic Planning
- Integrated Marketing
- Marketing Strategy
- Marketing
- Strategy
- E-Commerce
- Advertising
- Event Marketing
- Online Marketing
- Graphic Design
- Event Planning
- Marketing Communications
- Marketing Management
- Email Marketing
- Product Marketing
- Event Management
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