Kathy Mak
Director, Online Marketing Services @Crush Marketing Inc
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WORK HISTORY
Director, Online Marketing Services @Crush Marketing Inc
CA
EDUCATION
The University of Calgary
BSc and MSc
SKILLS
ABOUT KATHY MAK
A forward-thinking professional with global experience in sales, marketing, and business development. Specializes in digital marketing, online demand generation, and social content curation, particularly for lifestyle businesses. Excellent grasp of the travel and high-tech sectors with a background in destination marketing for Vancouver and Whistler, and product marketing for a multinational tech corporation. Practical experience with the trade and consumer markets of Canada, United States, Europe, Asia Pacific and Latin America. Strengths in strategic planning, consultative sales, product and business development, market analytics, contract/project management, tactical implementation, and social marketing. Proven track record of exceeding targets, delivering positive results and creating impactful campaigns. Flair for cultivating exceptional customer and industry engagement. Excels at matching client needs with product options and translating value to business benefits. Entrepreneurial, proactive and resourceful. University graduate with a master’s degree. Leader of change with a strong will to succeed. Specialties: International Tourism Marketing, Sales, Business Development, Customer Engagement, Fusion and Social Media Marketing, Product Launch, Brand and Content Management, Marketing Communications, Consulting Services, Event and Project Management, Strategic Planning, Market Assessment, Media Relations, Web and Online Community Development, Direct and Mass Marketing.
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