Kathy J. Belcher

About Kathy J. Belcher

I am an experienced Marketing Professional with a successful track record in increasing market share and building brand consideration. Over the years, I have developed and executed go-to-market strategies for over 200 new store openings across multiple brands, coordinated successful marketing and PR programs, and identified and capitalized on new growth opportunities.At my core, I am a results-driven professional who is passionate about developing and implementing effective marketing solutions. I am skilled in utilizing market data and collaborating with internal and external stakeholders to develop marketing strategies for both B2B and B2C channels. My expertise lies in understanding the market dynamics, identifying growth opportunities, and developing targeted marketing tactics to drive awareness and consideration for our authorized dealer locations. SELECTED KEY ACHIEVEMENTS • Collaborated with a team of 3 to launch and drive the growth of a C-level $30M community grant program aimed at increasing social impact.• Achieved a 2% QoQ increase in the share of port-ins through innovative community outreach strategies across various lines of business (B2C/B2B).• Analyzed ROI, managed P&L, and reported on performance for a marketing budget of over $8M.• Worked closely with a team of 4 marketing professionals with an annual budget of $18M, and consistently delivered exceptional results, demonstrating effective leadership and financial acumen.• Developed and executed a multiyear rural market strategy for national initiatives, including Connecting Heroes, WIFI buses (over 200 buses), Hometown Grants, and store openings (200+ Metro and T-Mobile).• Successfully managed relationships with 200 media clients, 100 sponsorship partners, and 10+ agencies, while overseeing a regional media budget of $100M and $3M sponsorships.Kindly contact me at k••••••••@gmail.com for opportunities or consultation

Experience

1. Head of Marketing

   Waynes Pest Control

   Jun 2023 — Present

   Manage marketing team and oversee all marketing campaigns to drive sales and build brand awareness. Experience in making high-level and strategic decisions based on data/reporting to improve marketing strategies and outcomes.Leads in creating comprehensive digital campaigns initiatives, seamlessly integrating SEO, SEM, email marketing, social media, and Connected TV (CTV) to enhance brand engagement and optimize campaign performance.

Education

• Talladega College

  Bachelor's Degree, Business Administration and Management, General