Kathy Gulvas

About Kathy Gulvas

I’m a marketing and content strategy leader with deep experience in digital branding, AI‑powered marketing, regional strategy, and full‑funnel content across B2C and B2B environments. I specialize in translating complex ideas into clear, compelling stories that strengthen brand visibility, support revenue goals, and drive measurable engagement. I lead teams through the adoption of modern marketing tools—including emerging AI platforms—and partner closely with cross‑functional teams to elevate digital experiences across multiple markets. My background in broadcast journalism shapes my approach to clarity, speed, and strong editorial judgment, and I thrive where strategy meets execution and where data‑informed storytelling can meaningfully impact growth, adoption, and customer experience.

Experience

1. Field Marketing Manager

   Coldwell Banker Realty

   Nov 2020 — Present · Naples, FL, US

   Lead regional marketing strategy, agent engagement, and brand execution across 14 offices, impacting 1,400 agents in Southwest Florida. Enhance platform adoption, boost agent performance, and align regional leaders, office managers, staff, and the field marketing team.• Craft customized marketing solutions that align with agents\' business goals, resulting in 3,467 touchpoints, 1,493 individual appointments, 272 Next Available Appointments, and support for 905 agents to date.• Implement monthly regional and national training sessions to increase agent proficiency in core marketing platforms, including CRMs and email marketing automation, CMS, paid social advertising, and AI solutions.• Enhance agent recruitment and retention by supporting VIP presentations, onboarding high-profile agents, and showcasing marketing technology\'s value in business plans.• Collaborate with Social Media, PR, Global Luxury, Professional Development, and Product teams to align marketing priorities and enhance the agent experience.• Coordinate regional communications for marketing initiatives, product launches, and promotional campaigns.• Oversee onboarding, training, and performance development for a team of Field Marketing Specialists, ensuring office visits and weekly recaps, achieving 10+ productive agent meetings weekly.• Address escalations and resolve issues swiftly, maintaining agent trust and ensuring service excellence, often resolving platform issues and guiding tech-related challenges.

Education

• Florida State University

  Bachelor of Science - BS

  1998 — 2002

• Lely High School

  High School Diploma

  1994 — 1998

Skills

• On-Camera Talent
• Corporate Communications
• Community Development
• Public Speaking
• Email Marketing
• Storytelling
• Video
• Publications
• Analyst Relations
• Social Media
• Integrated Marketing
• New Media
• Voice Over
• Public Relations
• Internal Communications
• Media Relations
• Strategic Communications
• Video Scripts
• Marketing
• Integrated Marketing Communications Planning
• Newsletters
• Publishing
• Copywriting
• Journalism
• Editing
• Online Marketing
• Content Development
• Web Content
• Television
• Corporate Branding
• Online Advertising
• Nonprofits
• Advertising
• Online Video Marketing
• Publicity
• Magazines
• Social Networking
• Press Releases
• Crisis Communications
• Interviewing Skills