Kathy Grashof
- Role
- Director of Marketing Events at Orange Business
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Kathy Grashof
A marketing and events professional with more than twenty years of experience in…
Experience
Director of Marketing Events
Jan 2017 — Present
Driven, detail-oriented trade show and meeting management professional with 20+ years of experience in developing high-impact events that achieve organizational objectives. Skilled at building high-functioning teams and successfully leading multiple programs simultaneously to execute events while delivering on time and on budget with measurable results that exceed goals and expectations. Proven ability to develop strategic programs, balance priorities and meet deadlines in high-pressure environments.\\\\n\\\\nResponsibilities include leading and managing trade shows, virtual and live events, customer conferences, sales conferences, and partner conferences. Trusted partner with executive team to manage executive support on critical global events.\\\\n\\\\nManaged 30+ customer facing webinars which included invitation management, social media promotion, website creation, speaker coaching, presentation support and post-event promotion of content.\\\\n\\\\nDirected and produced more than twenty (20) annual sales kick-off events, which ranged in size from 250 - 500 attendees. Managed all production elements; designed conference website and registration process; created and sold sponsorship packages to strategic partners as a source of financial event support; researched and hired keynote speakers; conducted all conference communications pre- and post-event outreach; managed staff.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Saint Mary's College
Bachelor of Business Administration - BBA, Marketing / Finance
Skills
- Trade Shows
- Leadership
- Field Marketing
- C-Level Programs
- Lead Generation
- Sales
- Conference Management
- Vendor Management
- Sponsorship
- Corporate Events
- Budgets
- Management
- Marketing
- Program Management
- Event Production
- Event Planning
- Incentive Programs
- Crm
- B2b
- Events Coordination
- Social Media
- Sales Operations
- Marketing Communications
- High-Touch Programs
- Recognition Programs
- Budgeting
- Customer Relationship Management (Crm)
- Strategy
- Brand Management
- Strategic Partnerships
- Strategic Planning
- Event Management
- Creative Problem Solving
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