Kathy Dyball

WORK HISTORY

EDUCATION

SKILLS

ABOUT KATHY DYBALL

B2B Brand Marketing & Business Development consultancy, informed by decades of expertise across a range of markets, particularly hospitality. I create clear, commercial and resolutely customer focused approaches that humanise your brand and deliver on your business objectives. Services include- clear and manageable brand strategy, including positioning, messaging, and activation plans- aligning sales, marketing and operations teams around a shared commercial strategy- customer centric thought leadership, content, events and insights that speak to your customer and their needs - a genuine EVP that drives your employer brand and supercharges your hiring and retention success- fixed term projects and fractional roles- mentoringI’ve spent 15 years in B2B marketing and 15 in B2B sales, both to Director level, working across leading and challenger brands in sectors including accountancy, retail, aerospace, tech and hospitality. Hospitality is where my heart is, and I’ve held Director roles at The Caterer (then Caterer & Hotelkeeper), The Springboard Charity and Caterer.com.I have a particular ability to bring clarity, focus and measurable aims to your marketing, aligning it with your business goals and building an approach that directly engages your customer groups. My style is direct, enabling and human. I work at speed to cut through the confusion and noise that so often sits around marketing. Together we’ll create an easy-lift approach that your teams can get behind and that delivers on your commercial objectives.Take a look at my recommendations to see what others say about me and the work I deliver. If you’d like to talk about your needs and how I might help, DM me here or email d••••••••@gmail.com