Kathy Burke

About Kathy Burke

I am a writer. I’m a word nerd. Working with words brings me equal parts joy and success. Storytelling (and spelling) is my superpower. I enjoy bringing less concrete subjects (like accounting, insurance, healthcare or engineering) to life, crystallizing meaning for audiences from a variety of backgrounds. I deliver copy that’s clear, concise and conversational. A former supervisor described my copy as \"light on its feet.\"As a strong, versatile, strategic writer, editor and marketing communications professional, I have delivered customized marketing messages, including:• Blogs, social media, features, web copy, ads, brochures and videos• Website home page teasers to drive readers to site content• Website landing pages• Web content on the Sponsorships & Events pages• Promotional recruiting copy on Facebook and YouTube• Print/electronic content promotions for Ernst & Young Entrepreneur Of The Year magazine• Videos shown at Entrepreneur Of The Year awards gala• Series of executive articles in Black Collegian magazine• e-Newsletter to keep new hires engaged that measured an open rate of nearly 50% — a very healthy response rate that\'s been maintained.Specialties- B2B Writing- Web Writing- Social Media- Video

Experience

1. Senior Writer

   UL Solutions

   Oct 2022 — Present · US

Education

• The Ohio State University

  BA

Skills

• Google Analytics
• Content Strategy
• Strategic Communications
• Video Scripts
• Feature Articles
• Wordpress
• Speech Writing
• Web Content Writing
• Short Copy
• Web Content
• Web Content Management
• Content Development
• Thought Leadership
• Corporate Communications
• White Papers
• Ap Style
• Adobe Photoshop
• Content Management
• SEO
• Brochures
• Blogging
• Press Releases
• Digital Media
• Writing
• Dreamweaver
• Hubspot
• Marketing Copy
• Copy Editing
• Copywriting
• Editing
• Proofreading
• Media Relations
• Storytelling
• Publications
• Newsletters
• Social Media Marketing
• Promotional Copy