Kathy Mayor
Five-time Chief Marketing Officer at United Parks (SeaWorld, Busch Gardens), Carnival Cruise, BoxyCharm, Transformco (Sears, Kenmore), Spot | Board Member at Viking Cruises, MAV Beauty, TinyBeans & Phunware
- Role
- Chief Marketing Officer at United Parks & Resorts
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Kathy Mayor
Four-time Chief Marketing Officer and one-time Chief Digital Officer across a Fortune 500, a #176 Inc fastest growing company successful sold, a #62 Inc fastest growing company, and a 130 year old brand turnaround with experience across qualitative brand-building, quantitative performance marketing & data science, & ever-innovating product management & marketing technology. Tapped to be on Viking Cruises, MAV Beauty, TinyBeans & Phunware Board of Directors, and Pinterest & ABS-CBN Advisory Board. Functional experience in brand management from Procter & Gamble; CRM & loyalty marketing from Caesars Entertainment; digital marketing & customer experience, location-based marketing, business intelligence & data science, and product management & marketing technology from Carnival Cruise Lines & Las Vegas Sands; international marketing (especially WeChat in China) from Sands China & Procter & Gamble; direct-to-consumer, born-of-social subscription & e-commerce from BoxyCharm; in-house creative, outbound sales & customer care Transformco (dba Sears) & BoxyCharm; & strategy & management consulting from Harvard Business School & McKinsey & Co. Industry experience across consumer packaged goods; real estate development; casino gambling & sports-betting; hotels & cruises; retail; celebrity chef fine dining, multi-unit casual dining restaurants & food pick-up/delivery; entertainment, bar & night club; beauty & wellness; & home services including appliance parts, repair & sales, home warranty, home improvement & home cleaning franchising.Brand Management, Direct-to-Consumer Brand, Subscription Business Model, Flash Sale Business Model, Demand Generation & Growth, Performance Marketing, Influencer Marketing, Social Marketing, Event Marketing, Creative Production, Digital Customer Experience, Outbound Sales, Customer Service, Merchandising, PR, Media Management, Agency RFP, eCommerce, Digital Marketing, Location-based Marketing, Website & Mobile App User Experience & User Interface Design & Development, Product Management, Marketing Technology, Data Science, Marketing Analytics, Business Intelligence, Data Warehouse, Consumer Insights, Market Research, Loyalty Marketing, Customer Relationship Management (CRM), Project Management, Innovation Incubation, Partnership Marketing, Deal Negotiations, Entertainment & Nightlife Marketing, Retail & Restaurant Marketing, Real Estate Development, Business Development, Strategy, Management Consulting
Experience
Chief Marketing Officer
Jan 2025 — Present
Education
Harvard Business School
MBA
Ateneo de Manila University
BS, Management Engineering
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