Kathy Stack
Employing Marketing to Promote Mission
- Role
- Director, Enterprise and Education Marketing at Association for Talent Development (ATD)
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
About Kathy Stack
Entrepreneurial marketing leader with proven success across industries in developing marketing strategy and driving it through execution. Expert in exceeding revenue and ROI goals by leveraging each entity’s unique brand identity and channel structure. Drives brand strategy, innovative integrated marketing campaigns and customer/member segmentation to the end of personalized, meaningful messaging to the end user.
Experience
Director, Enterprise and Education Marketing
Association for Talent Development (ATD)
Jul 2022 — Present
Education
The George Washington University
Bachelor of Arts
Skills
- Advertising
- Digital Marketing
- Marketing Research
- Channel Marketing
- Program Management
- Budgets
- Direct Mail
- Product Development
- Crm
- Social Media
- Lead Generation
- Sales
- Strategy
- E-Commerce
- Brand Management
- Integrated Marketing
- Marketing Strategy
- Analytics
- Sem
- Product Marketing
- Multi-Channel Marketing
- Strategic Partnerships
- Marketing
- Market Research
- Customer Retention
- Management
- Online Marketing
- Online Advertising
- Pricing
- Product Management
- Marketing Communications
- Retail
- B2b
- Campaign Management
- Direct Marketing
- Marketing Management
- Email Marketing
- Competitive Analysis
- Salesforce.com
- Product Launch
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