Kathy Senior
Work side-by-side with clients to identify problems, implement solutions, spearhead strategic discussions and provide behind-the-scenes counsel.
- Role
- Senior Marketing Consultant at Martellus
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kathy Senior
I am a seasoned marketing and business professional with experience across payments, brokerage, and banking. I have a demonstrated ability to drive results and effectively lead cross-functional teams by leveraging my deep experience that spans brand strategy and management, marketing strategy and execution, customer acquisition, loyalty, cross-sell and project management. Areas of expertise include:Brand Strategy Brand ManagementChange ManagementCustomer SegmentationIntegrated MarketingMarketing StrategyMarketing Program Development and ExecutionProject Management
Experience
Senior Marketing Consultant
Jul 2022 — Present · Charlotte, NC, US
Education
Baruch College
MBA
1998 — 2000
George Mason University
BS, Marketing
1988 — 1991
Penn State University
AA, Liberal Arts
1986 — 1987
Skills
- Advertising
- Online Advertising
- Database Marketing
- Segmentation
- Customer Acquisition
- Direct Marketing
- Analytics
- B2b Marketing
- Strategic Partnerships
- Customer Experience
- Digital Marketing
- Customer Retention
- Integrated Marketing
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