Kathy Davidson

Manager, Data Analytics @Entergy

Little Rock, AR, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2024 — Present

Manager, Data Analytics @Entergy

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Little Rock, AR, US

Lead a team of data analysts, data scientists, and data engineers who will design, develop, implement, and manage informatics and analytic solutions to help business functions identify and remediate customer pain points in the Meter to Cash process.

EDUCATION

1982 — 1989

University of Arkansas at Little Rock

MBA, Marketing and Finance

SKILLS

SegmentationLead GenerationCustomer AcquisitionMulti-Channel MarketingMarketing ResearchMarket ResearchCustomer Relationship Management (Crm)CrmAnalyticsIntegrated MarketingB2bDirect MarketingMarketingDatabase MarketingLeadershipDigital MarketingEmail Marketing

ABOUT KATHY DAVIDSON

Kathy Davidson is a highly accomplished and results-oriented marketing and analytics leader with extensive experience in transforming data and analytics into actionable insights and outcomes that drive business marketing success stories. Proven track record of organizing, coaching, and inspiring talented individuals to become high-performing teams that deliver business value. Additional experience includes client/vendor relations, implementations, design and development, strategic planning, forecasting, process improvement, and program management. Data and analytics expertise encompasses consumer, business, behavior, and digital data as well as descriptive, diagnostic, predictive, and prescriptive multichannel marketing analytics and survey research. Industry experience includes telecom, retail banking, vacation ownership, investment services, insurance, retail, healthcare, energy, B2B, government, and nonprofit.

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